< Back


by Pointroll

Composer will allow publishers, agencies and brands to develop and deliver interactive and engaging display executions, combine ad formats and functionality and simplify ad serving across desktop and mobile devices.

Role: UX Strategy, UX Design, Visual Design

Team: UX/Creative Director, Product Owner, Project Manager, Scrum Master, Lead Developer

Journey Map

Through user observation I determined how the Composer UI helped and hurt designers with their ad production workflows.

User Testing

After the observation data was collected and analyze we needed to understand the users ability to intuitively use the application. Several low / high fidelity Axure prototypes were used for remote user testing sessions. Overall, users enjoyed the usibiliy sessions and were excited that we were addressing their needs

View Prototype Example

UI Design

Composer needed to be a visual intuitive time line based interface. Users leverage the Adobe Creative Suite every day and requested the Composer interface be similar.

Paul Wentzell
Sandown, NH 03873
Call: 603.702.0428