Composer will allow publishers, agencies and brands to develop and deliver interactive and engaging display executions, combine ad formats and functionality and simplify ad serving across desktop and mobile devices.
Role: UX Strategy, UX Design, Visual Design
Team: UX/Creative Director, Product Owner, Project Manager, Scrum Master, Lead Developer
Through user observation I determined how the Composer UI helped and hurt designers with their ad production workflows.
After the observation data was collected and analyze we needed to understand the users ability to intuitively use the application. Several low / high fidelity Axure prototypes were used for remote user testing sessions. Overall, users enjoyed the usibiliy sessions and were excited that we were addressing their needsView Prototype Example
Composer needed to be a visual intuitive time line based interface. Users leverage the Adobe Creative Suite every day and requested the Composer interface be similar.