“These days, our expectations reach the outer limits of the
imagination with good reason. As consumers, we are fed by the
media, advertising, and the entertainment industry as to what
we ”need” to get through the day, and so why shouldn’t we expect
our technology to deliver the goods? In our ever-growing
technological sophistication and elevated awareness, the desire
to “get it NOW” is met with vexation and frustration when it’s just
not possible to do so. Our computers are faster every year, our cable
connections are ‘lightning speed’, we can hop about the planet in hours...
we have become comfortable with instant results with as little
effort as is necessary. We know it’s just a matter of time before
reality reflects the current expectations, a scenario which will
forever continue of the run to supply the demand.

‘Online services have to compete just as much for a browsing
customer’s attention, with each consumer minute ($) spent at a website
given maximum enticement of the product(s) in the best view possible or
risk repeat sales. The pop of the web bubble in 2000
swept the field of weak sites and left the strong standing with the
urgency to experiment with usability and essential design, always with an
eye on the consumer’s positive experience. As it should be.

‘With all of this in mind, I designed the “Look and Feel“ of the
EXIT41 POS touchscreen and web software with engaging color,
simple shapes and imagery to mesh with the screen flow of commands
and to help shave off a large amount of the learning curve in the training
and daily use of it. The easier to navigate, the quicker the manager/owner
can view and edit the daily management of the restaurant online, and the
faster the employee can deliver the food to the ever-harried customer
in the drive-thru or the patiently waiting customers inside the restaurant.
The concept of the consumer’s positive and QUICK experience which
then drives return sales cannot be ignored by any company seeking
longevity. A happy customer is a customer who returns with cash in hand
to that same restaurant for the quick and topnotch service they received before.”