Hello, I'm Paul

I Craft Human-Centered Solutions to

Support Large Data-Driven B2B and Saas Products

Case Studies
Mobile App

User Analysis

Competitor Analysis

Workflow Analysis

Information Architecture

Wireframes

Feedback Loops

Visual Design

Data Visualization

Design System

Design System

Creative Direction

Documentation

Branding

Leadership

Strategy

UX Research

Contextual Inquiry

User Flows

Service Blueprints

Information Architecture

Prototyping

Feedback Loops

Visual Design

Data Visualization

Design System

Collaboration

Feature Release

Work Flows

Service Blueprint

Personas

User Interviews

Prototyping

Visual Design

Branding

Process
Understanding the problem
  • Gain insights through stakeholder interviews: prepare questions, set objectives, schedule strategically, build rapport, uncover goals, actively listen, gather feedback on designs, document insights, and validate findings to maintain stakeholder engagement.
  • Develop Empathy Maps: Visualize user attitudes, behaviors, pain points, and motivations based on research insights to enhance understanding and inform design decisions effectively.
  • Collect user insights: through methodologies like user interviews and observations. Define objectives, set clear timelines to summarize findings, distill insights, and identify patterns and behaviors, effectively guiding design decisions.
  • Perform Competitive Analysis: Summarize findings from analyzing competitors and similar products or services, highlighting strengths, weaknesses, and opportunities to inform strategic decisions effectively.
Aligning business goals and user needs
  • Create Persona Profiles: Develop detailed descriptions of representative user personas, outlining their goals, behaviors, and pain points to inform design decisions effectively.
  • Design Journey Maps: Visualize the user's journey, emphasizing key touchpoints, emotions, and pain points encountered during interactions with the product or service to enhance user experience.
  • Establish Information Architecture: Document or diagram the structure, organization, and navigation of content within the product or service to ensure intuitive user interactions and efficient information retrieval.
  • Define User Needs and Requirements: Craft problem statements to articulate core issues, outline project scope and constraints, and create a project plan or roadmap detailing phases, milestones, and timelines to meet user needs effectively.
From complexity to simplicity
  • Create Concept Sketches and Wireframes: Develop initial sketches or low-fidelity wireframes to visualize design ideas and concepts.
  • Build Prototypes: Develop interactive prototypes ranging from low-fidelity (basic functionality) to high-fidelity (detailed visual design and interactions) to test and iterate on design concepts.
  • Design User Flow Diagrams: Create visual representations mapping out the steps a user will take to accomplish specific tasks within the product or service.
  • Define Design Specifications: Document detailed design decisions, including visual styles, typography, color schemes, and interactions.
  • Prepare Feedback and Insights Reports: Summarize findings from usability testing sessions and stakeholder reviews, providing key insights and recommendations for further iteration.
  • Ensure Accessibility and Compliance: Document and ensure designs meet accessibility standards (e.g., WCAG guidelines) and regulatory requirements.
Releasing features in an Agile environment
  • Interactive Prototypes and High-Fidelity Designs: Develop fully-functional prototypes closely resembling the final product and create detailed visual designs with final colors, typography, imagery, and interactions for usability testing and stakeholder approval.
  • Define Design Specifications and Style Guides: Document comprehensive design elements, standards, and guidelines to ensure consistency across the product or service.
  • Prepare Design Handoff Documents and Structure Figma Files: Provide detailed instructions and annotations within organized Figma files, clarifying design decisions, interactions, and ensuring clarity and efficiency for both design teams and developers.
Skills
  • Data-Driven UX Design
    Proficient in leveraging data analytics to enhance user experience, utilizing tools like Google Analytics to understand user behavior. Skilled in using data to identify pain points, inform design decisions, optimize information architecture (IA), and enhance calls to action (CTAs).
  • Project Management
    Skilled with Jira, Confluence, and Figma to manage design projects, track progress, and collaborate with cross-functional teams. Organized Figma projects by setting up team libraries, managing permissions, utilizing version history, and using comments and annotations for effective communication. Proficient in structuring files and pages for a clear workflow.
  • User Research
    methods including surveys, interviews, moderated usability testing, and analyzing Voice of the Customer (VoC) data to create user profiles and deliver personalized user experiences.
  • Design Tools
    Proficient in Axure, Adobe CC, and Figma for creating high-fidelity designs and prototypes. Experienced in creating clear file structures, utilizing Auto Layout, Components, and Variants, and maintaining a consistent naming convention to ensure efficient and organized design workflows.
  • Mentorship
    Proven leadership in mentoring junior designers by setting clear goals, providing regular feedback, encouraging open communication, and sharing knowledge and resources to foster their growth and development.
  • Collaboration
    Skilled in using Miro and FigJam for design workshops and brainstorming sessions. Proficient in setting objectives, engaging participants, documenting ideas, using feedback features, and ensuring follow-up actions to drive progress.
  • Web Development
    12+ years of experience in HTML, CSS, and JavaScript, working closely with development teams utilizing .NET, .NET MAUI, React, Blazor UI, Material Design, Bootstrap, and Joomla to deliver comprehensive web solutions.
  • Prototyping
    Ability to rapidly create interactive prototypes for feedback, enhancing the iterative design process.
  • Responsive Design
    Strong understanding of responsive design principles and mobile-first design methodologies.
Getting to know me

Making products is what I love. Researching, designing, building, launching, measuring, growing, iterating, sometimes failing but always learning. With a rich UX background in B2B and SaaS solutions in insurance, fintech, and branded consumer applications, I offer over a decade of experience in UX, UI, visual, and product design. Frequently spearheading projects from initial research to final design solutions, I adeptly collaborate with engineering, business, and product stakeholders, ensuring a comprehensive understanding of project goals and user requirements.

In current and past roles, I excelled in creating service blueprints, mapping workflows, and developing various design artifacts like wireframes, mock-ups, and interactive prototypes. My ability to identify digital and non-touchpoints enables me to pinpoint areas of opportunity and potential bottlenecks, contributing to enhanced user experiences.

Furthermore, my experience extends to crafting and evolving design systems, along with providing comprehensive reference and development documentation, ensuring a smooth transition from design to implementation while maintaining consistency with brand guidelines.

I recently completed an 8-week certificate course at MIT on Designing and Building AI Products and Services. This course deepened my understanding of integrating artificial intelligence into product development, equipping me with advanced skills to innovate and drive success in future projects.